Marketing what you and your brand does on Facebook used to be simple back in the day before everybody got so tech savvy. Now it is much more challenging with trying to understand all the options and features the social media platform brings. There are many ways in which you can make the most of the features that are available to you. Here are some tips that could be helpful.
Pages to Watch
You know that the Facebook Pages to Watch is a great feature but how can it help your content and your marketing? Here is how. With the help of this feature, marketers can now look up a hundred different brand pages that can then be filtered to give a very quick and simple comparison of the top posts that have been taken for the past seven days or so the past week. They can also be compared in terms of engagement levels and the increase in their audiences as opposed to yours. In order to get to this feature, the first page that you need to access is the Insights one. Once you are here, you will be able to easily see the Pages to watch tab. Now you can select the particular brands that you would like to watch once they have been added over the name. Facebook will give you a detailed report of their posts that are current and this will allow you to actually see what other people are doing and how they are growing with a couple of clicks in just a few seconds.
Browse through Former Posts for Particular Insights and Wording
Many of the social media marketers do keep tabs on the Insights that are provided and it is actually rather helpful because it gives you all the information you need about reactions, shares, clicks on links, likes that have been received on shares and unlikes and unfollows as well. But the majority of them would sometimes not be aware of the Post Search option that falls under the Publishing Tools tab. The best thing about this feature is that with this, you have the ability of searching for posts about certain given topics to see what kind of words and images or even a collaboration of both have worked well in the past.
Like another Brand on Facebook as Your Brand
It is not wrong or unfavourable to your business if you were to like another brand on Facebook from business account rather than personal one. When you try to like a certain account you will be prompted about whether you would like to follow the account from your business or personal one. Select the business one. Contrary to what you may think, it is a great way of networking and marketing your own brand a little bit more. Besides it will also give you a bit more notice from customers as well. So there you go, these are three of the least known Facebook features that you can make use of for marketing your brand today.